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Customer Relationship Management Solutions
Customer relationship management (CRM) is a multifaceted process, mediated by a set of information technologies that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.
Types/Variations of CRM
Campaign Management
Campaign management software is marketing-oriented CRM software that combines elements of Operational and Analytical CRM and allows campaigns to be run on an existing client base. Campaign Management is used when you need to create personalized offers when it is prohibitively expensive to personally contact each client. Campaign management software functions include:
- Choosing campaign recipients from the client base according to selected criteria
- Development of a campaign offer (this is often done "out-of-the-system" and is not automated)
- Assigning specific campaign offers to selected recipients
- Automatically sending offers to the selected clients via selected channels (either directly, via channels such as e-mail, or indirectly, by creating lists for use in channels such as direct mail)
- Gathering, storing, and analyzing campaign results (including tracking responses and analyzing propensities)
For more information regarding our Accpac CRM solutions, please contact AccTech Sales Division on Tel: +27 12 664 0200 or email: sales@acctech.biz
