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Customer Relationship Management Solutions: Types of
CRM -
Operational CRM
Operational CRM provides support to "front office" business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and staff can retrieve information on customers from the database when necessary.
Types/Variations of CRM
Operational CRM
One of the main benefits of this contact history is that customers can interact with different people or different contact channels in a company over time without having to describe the history of their interaction each time.
Consequently, many call centers use some kind of CRM software to support their call center agents.
Operational CRM processes customer data for a variety of purposes:
- Managing Campaigns
- Enterprise Marketing Automation
- Sales Force Automation
For more information regarding our Accpac CRM solutions, please contact AccTech Sales Division on Tel: +27 12 664 0200 or email: sales@acctech.biz
