Retail: Customer Loyalty
AccTech provides a complete end to end solution for retailers of all sizes – designed in Africa for Africa. Accpac RMS (Retail Management Solution) is a true end to end solution leveraging Accpac’s award winning product sets including Sage ERP Accpac and Sage CRM. Sage 300 ERP(previously referred to as Accpac) delivers the backbone to the solution that feeds Point-of-Sale (POS) and receives transactions from POS. All master files such as customers, suppliers, stock and pricing are created and maintained within Sage 300 ERP(previously referred to as Accpac) removing the need for any duplication of work and complete peace of mind that the integration and synchronisation runs live or on scheduled update.
Sage CRM for loyalty, emarketing and retention marketing allows for complete control over the entire marketing mix from club cards to redemption tracking in store. Sage CRM completes the loop and is provided as an additional module that may be added at anytime. The key features of CRM for Retailers include:
- Loyalty and Club Card Management
- Target List and Campaign Management
- eMarketing with complete tracking and tracing of web site activity
- Delivery of online marketing to offline redemption
- Data mining and business analytics per item, segment and stock category