Hospitality & Leisure: Customer Relationship Management

Hospitality and leisure
Clients in the Hospitality and Leisure have been using Sage 300 ERP(previously referred to as Accpac) as their back office system for many years. The hospitality industry is very diverse and fragmented, consisting of hotels, casinos and game parks to name but a few.

Customer Relationship Management

Our CRM solution for the Hotel & Leisure industry is a fully integrated customer loyalty and marketing solution that can interact with any front office and property management solution. The CRM solution has an additional Event Management module that assists with running all corporate events from sales through to task management and finally budget analysis. It also has the ability to:

  • Manage your entire loyalty program with integrated web self service and inquiry handling for better customer service
  • Deliver marketing communications by email, fax or SMS with tracking of click throughs and integration to landing zones and web sites
  • Build and focus on guest satisfaction and retention through loyalty schemes that directly profile each guest including preferences, demographics and interests
  • As the solution is entirely web based, access is available anywhere at anytime on virtually any device – a must have for remote units
  • Ensure consistent delivery of high-quality service through an integrated call centre across all units and a central database for all communications
  • Increase retention rates and automatically contact non-visitors or regulars that break pattern

Please click here to download the complete Sage 300 ERP(previously referred to as Accpac) for Hospitality brochure